Taylor Farms enlists Popeye for fresh spinach line - The Packer

Taylor Farms enlists Popeye for fresh spinach line

10/26/2012 03:12:00 PM
Kayla Banzet

King Features and Taylor Farms have introduced a fresh product line that includes mature spinach, baby spinach and spinach mix in a bag.

PopeyeCourtesy Taylor Fresh FarmsThe product line, Popeye Fresh, has designed the packaging and website to engage children and their families by incorporating Popeye and his friends, according to a news release.

The well-known cartoon sailor is used to build awareness about fresh spinach and healthy eating benefits.

“Popeye is an iconic superhero that symbolizes both American nostalgia and the benefits of fresh spinach,” Kim St. George, senior director of marketing, at Taylor Farms said in the release. “You cannot find another animated character that is so closely associated with the superfood spinach.”

The Popeye Fresh package is stamped with the Popeye Approved Superfood seal, according to the release.

On the website, www.popeyefreshfoods.com, visitors can find characters like Popeye, Olive Oyl, Swee’Pea, Wimpy and Brutus along with nutritional information about spinach. Children can download coloring pages and games from the site as well, according to the release.

Comments (2) Leave a comment 

e-Mail (required)


characters left

Heber  |  October, 26, 2012 at 04:06 PM

It's just a matter of time before River Ranch Fresh Foods is a goner!

E. Macias    
Fort Yuma  |  October, 29, 2012 at 08:13 PM

maybe so Steve-and then Fresh X will fail and then the whole world will piurchase from Taylor Frams!

Feedback Form
Leads to Insight