Today's Pricing

WATERMELON — F.O.B.S AS OF MAY 13

MEXICO CROSSINGS THROUGH NOGALES, ARIZ. — Crossings (705-766-766, seedless 683-751-759, seeded 22-15-7) — Movement expected about the same. Trading seeded slow, others moderate. Prices seedless 35-60 counts lower, others generally unchanged. Red-flesh seedless-type per pound 24-inch bins approximately 35-60 counts mostly 20 cents, 75-80s 14-16 cents; red-flesh seeded-type approximately 35-55 counts 12-14 cents. Flat cartons red-flesh seedless miniature 6-9s $7-9. Quality variable. Many present shipments from prior bookings and/or previous commitments.

LOWER RIO GRANDE VALLEY, TEXAS — Shipments (29-96-255, seedless 26-83-223, seeded 3-13-32) — Movement expected to decrease slightly. Trading very active at slightly lower prices. Prices 24-inch bins per-pound red-flesh seedless-type approximately 35-60 counts 28 cents, seeded-type approximately 28-35 counts mostly 21-22 cents. Quality generally good. Most present shipments from prior bookings and/or previous commitments at lower prices.

FLORIDA — Shipments (124-159-233, red-flesh seeded 16-29-53, red-flesh seedless 51-130-180) — Movement expected to increase as more growers start the season in central Florida. Harvesting slowed. Trading very active. Prices generally unchanged. 24-inch bins per-pound red-flesh seeded-type 35s 24-25 cents; red-flesh seedless-type 45 count 29-30 cents, 60 count 29-30 cents. Quality generally good.

IMPERIAL AND COACHELLA VALLEYS, CALIF., AND CENTRAL AND WESTERN ARIZONA — Shipments (AZ seedless 0-23-16, CA 0-26-78, seedless 0-24-73, seeded 0-2-5) — Movement from western Arizona, Imperial and Coachella valleys expected to increase seasonally. Trading fairly active at slightly lower prices. Prices slightly lower. Red-flesh seedless-type per pound 24-inch bins approximately 35 and 45 counts mostly 22 cents. Organic red-flesh seedless 24-inch bins per pound approximately 35 and 45 counts 35 cents; miniature carton 6s and 8s $20.50. Quality generally good. Harvest central Arizona expected to begin the week of May 27.



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News

Texas attendance reflects energized membership

Texas Produce ConventionPamela RiemenschneiderJeff Thorpe (from left), senior director for global food sourcing for Wal-Mart Stores Inc. talks with John McClung, president of the Texas International Produce Association, and Bret Erickson, senior vice president, and Ed Bertaud, chairman of the board of the association at the Texas Produce Convention in San Antonio. SAN ANTONIO — The South Padre Island events usually are a bigger draw, but the Texas Produce Convention Aug. 15-17 reflected a renewed focus on the Texas produce industry.

Ed Bertaud, director of business development for Houston-based IFCO’s pallet management services division, and Texas International Produce Association chairman of the board, said organizers were excited with the convention’s turnout.

“We had over 360 attendees this year, which is the highest participation we’ve seen in a number of years,” he said. “Our industry has been in the midst of an international transformation in the last few years, and I think the businesses that participated in this year’s conference reflect that change.”

Shortly before the convention, Mission-based Texas Produce Association announced a name change to the Texas International Produce Association hired a new senior vice president, Bret Erickson.

The broadened international focus has the Texas industry looking forward, Bertaud said.

“There just seems to be so much momentum in the Texas produce industry right now,” he said. “With all of the challenges we are facing, and yet the incredible growth we’re experiencing, the entire industry seems to be energized and more engaged than ever. I think you could feel and hear that at this year’s show.”

Labor challenges

Attendees heard from a broad panel of experts about the challenges that Texas producers are having with labor, and challenges they’re likely to face with new regulations on the horizon. Charles Hall, executive director of the La Grange-based Georgia Fruit & Vegetable Association, spoke about the tremendous losses, both agriculturally and economically, his state encountered due to labor issues.

Hall warned of the impact of mandatory E-Verify.

“If your state is considering a state law with mandatory E-Verify, please share the Georgia experience,” he said.

Hall said growers were forced to leave product in the field due to labor shortages, accounting for a loss of $140 million in farm gate value of the state’s major fruit and vegetable crops, and more than $340 million in total economic losses.

“They want to say that mandatory E-Verify creates jobs,” he said. “That’s not true. You can’t get a domestic worker to go into the field and pick cucumbers.”

Texas state senator Juan Hinojosa spoke of the challenges faced by Rio Grande Valley producers.

“We’ve looked at ways to resolve this problem at a state level,” he said. “The problem is that many are not well educated with the issues facing agriculture.”

Marketing successes

Thanks to collaboration with other Texas producers, The Texas Watermelon Association and Texas Vegetable Associations broadened their reach for marketing campaigns.

Deborah Magnuson-Elliott of Austin-based Marketing Matters said thanks to a watermelon association ad campaigns, sales increased 200%.

The Texas Vegetable Association partnered with the Texas Dairy Producers with a series of ads and television spots with the tagline “Veggies and Dairy: better together,” and “Eat your veggies in 3D.”

The organizations combined funds from the U.S. Department of Agriculture Specialty Block Grant program funds administered by the Texas Department of Agriculture, which enabled them to do bigger ad buys on targeted programs.

“Pooling your resources gives you tremendous opportunities,” she said.


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