The Produce Mom partners with Viva TierraThe Produce Mom, the official blog and consumer brand of Indianapolis Fruit Co,, Indianapolis, has added Viva Tierra Organic, Sedro-Woolley, Wash., as one of its produce partners.

Viva Tierra and The Produce Mom will work together to provide consumers with resources about how to select, store and serve fresh produce, encouraging the consumption of fruits and vegetables. They will work to help consumers understand organic fruits and vegetables through recipes and Twitter parties where industry leaders can interact with consumers, according to a news release.

The blog posts will discuss topics like seasonality, storage, and information on how to select produce, Also, each month a Produce Mom Challenge Calendar is posted to encourage the readers to try new fruits and vegetables.

The Produce Mom has other partnerships with produce suppliers, grocers and restaurants, including Nature Fresh Farms, Sage Fruit, Certco Grocery Wholesaler and McAlister’s Deli.