NEW ORLEANS — Louth, Ireland-based Total Produce has already bought 35% of British Columbia-based The Oppenheimer Group and will have controlling interest in the company when it ramps its buy-in up to 65% in 2017. Now, the two companies look to upgrade quick-response code technology.
European marketing manager Vincent Dolan of Total Produce joined Oppy marketing coordinations manager Karin Gardner in speaking about the partnership Oct. 18-20 at the Produce Marketing Association Fresh Summit 2013.
“It’s our first foray into North America,” Dolan said.
But the two agreed Total Produce is taking a hands-off cooperative approach to the deal.
Total Produce hopes to bring its Near Field Communications technology to Oppy. Dolan explained the tags are like quick-response codes, only one needs to just tap a compatible device on the code, not scan it.
Total Produce’s Top Fruit Hub app went live Oct. 21 and Dolan said “it all centers on fun,” with its first application being a video showing a pumpkin being launched into space.