(UPDATED COVERAGE Jan. 30) A new cycling event, the Tour de Fresh, is planned for to raise funds for school salad bars in the lead-up to the Produce Marketing Association Fresh Summit trade show in October in Anaheim.
Fresh produce industry participants of all skill levels can take the 275-mile tour from Carmel to Anaheim Oct. 13-16, according to a news release. The aim is to raise $84,750 to benefit the Let’s Move Salad Bars to Schools campaign, financing 30 salad bars.
PMA Fresh Summit is Oct. 17-19.
The tour is a concept from Cindy Jewell and Anthony Gallino of California Giant Berry Farms, director of marketing and vice president of sales, respectively.
“This is a way for our industry to organize an event that focuses on the very type of healthy activity and lifestyle choice that our products promote,” Jewell said in the release. “Fresh produce growers, shippers, packers and vendors can all come together and show that we aren’t just talking about ways to live healthier, we are working to make it a reality.”
Sponsors and riders are anticipated from California Giant Berry Farms, Oneonta Starr Ranch Growers, Bard Valley Natural Delights and FoodLink, plus rider participants from Costco UK, Taylor Farms, Hannaford Bros. Co., CHEP and Crunch Pak.
The event is seeking additional sponsors.
“Sponsoring this event will not only elevate the Let’s Move campaign, but also provide a great nine-month promotional opportunity for those companies whose names will be included throughout all event marketing touch points,” Brock Nemecek, account manager for DMA Solutions, said in the release.
There are three limited-availability sponsorship levels still available: silver, bronze and rider. More information is available from Nemecek (214-444-7454) or Jewell (831-728-1965 ext. 258). A website is expected to launch in February that will accept donations and make training guides available for download.