The first Tour de Fresh is underway as cyclists make the 275-mile ride down the California coast to the Produce Marketing Association Fresh Summit in Anaheim to raise funds for school salad bars.
Forty riders representing growers, shippers and more came into the even aiming to raise funds for 40 beneficiaries of the Let’s Move Salad Bars to Schools campaign. More than $124,000 has been tallied so far for salad bars.
Congressman Sam Farr greeted riders at the start line Oct. 13 in Carmel. The event finishes Oct. 16.
The cyclists represent companies and organizations including Tanimura & Antle, Mann Packing Co., Ocean Mist Farms, California Giant Berry Farms, Church Brothers, Sutherland Produce, Oneonta Starr Ranch, Mission Produce, Crunch Pak, Sakata Seed America, C&S Wholesale Grocers, Deardorff Family Farms, iTrade Network, Taylor Farms, The Oppenheimer Group, First Fruits Marketing of Washington, The Vision Cos., TMKproduce.com, Columbia Marketing International, Natural Delights, United Fresh Produce Association, Pajaro Valley Fresh, CHEP and Hort Americas.
More information is online.