A banana grower-importer and a Milwaukee grocery store chain are working to help end hunger in eastern Wisconsin.
Coral Gables, Fla.-based Turbana Corp., and Sendik’s Food Market are supporting Feeding America Eastern Wisconsin through donating a portion of proceeds from the “7 Days, 7 Ways to Save” promotion.
Every Wednesday throughout fall, Fyffes pineapples will sell for two for $4 and Turbana bananas will sell for 29 cents a pound.
For every two Fyffes pineapples that are purchased, Turbana and Sendik’s plan to donate $1 to Feeding America Eastern Wisconsin, according to a news release.
The promotion encourages shoppers to make healthy choices for themselves that will create healthy meals for the less fortunate, according to the release.
Through its warehouse, Feeding America Eastern Wisconsin distributes more than 22 million pounds of food a year to 1,000 pantries, meal programs and other nonprofits that serve more than 330,000 eastern Wisconsin residents.
“Turbana is happy to partner with Sendik’s once again and we are thrilled to include community involvement as a part of our participation,” Marion Tabard, Turbana’s director of marketing, said in the release.
Established in 1926, Sendik’s serves the greater Milwaukee area through a dozen stores.
“This is a great way to partner with our friends at Turbana and give support to Feed America Eastern Wisconsin as they feed the hungry in our community,” Patrick Balistreri, Sendik’s’ family co-owner, said in the release. “With the generosity of our guests, we’re hoping to increase the annual donation this November.”
Started in 1970, Turbana is the U.S. marketing arm of the Uniban SA cooperative, Colombia’s biggest exporter of bananas and plantains, and is co-owned by Dublin, Ireland-based Fyffes.