Turbana Corp. is launching it s “Growing Smiles, Sharing Goodness” campaign to encourage Americans to live actively, eat healthy and become involved community service.
The Coral Gables, Fla.-based U.S. marketing arm of the Uniban SA cooperative, Colombia’s biggest exporter of bananas and plantains, started the national campaign on Oct. 10.
The campaign starts with a road tour featuring a branded Turbana truck traveling to different cities and events with messages and provides samples to consumers.
The truck directs consumers to Turbana’s local retailers and invites them to “Tally Me In” to the movement, according to a news release.
The tour started at Light the Night Walk in Boston and will wind through Connecticut, New York, New Jersey, Pennsylvania, Maryland, Washington, D.C., and end at a Marine Corps marathon in Arlington, Va., that’s scheduled to feature 120,000 people, according to the release.
The campaign mirrors Turbana’s philosophy which promotes providing healthy, responsible foods, practicing fair business and caring about Turbana’s communities, according to the release.
“We want to stimulate people to be active, eat well, care about the environment, and be proactive about creating a healthy life for themselves and their families,” Marion Tabard, Turbana’s marketing director, said in the release. “We’re starting with the East Coast road tour and will be unveiling more on and offline initiatives in the coming months.”
The campaign expects to influence up to 20 million people and plans to incorporate Turbana’s retail partners into the movement, according to the release.