The codes relate personal stories of workers or community groups that Turbana’s social foundation Fundauniban program has helped, according to the release.
The stories show how a consumer’s purchase directly contributes to the projects that include improvements in education, health, housing, community infrastructure and provide loans and benefit thousands of workers, families and communities, according to the release.
“It’s phenomenal that we are now able to show consumers how they influence the lives of the people of Colombia,” Marion Tabard, Turbana’s marketing director, said in the release.
“By scanning the QR codes, consumers learn about the growers and how their purchases benefit the banana growing region in a wholehearted way,” she said. “It’s also a great way for our retailers to engage with their customers by providing complete product transparency.”
Turbana plans to use the codes on all its bananas, including private labels.
Read more about the farm profiles here: