Turbana takes consumers to banana farms through QR codes - The Packer

Turbana takes consumers to banana farms through QR codes

10/15/2012 01:01:00 PM
Doug Ohlemeier

The codes relate personal stories of workers or community groups that Turbana’s social foundation Fundauniban program has helped, according to the release.

The stories show how a consumer’s purchase directly contributes to the projects that include improvements in education, health, housing, community infrastructure and provide loans and benefit thousands of workers, families and communities, according to the release.

“It’s phenomenal that we are now able to show consumers how they influence the lives of the people of Colombia,” Marion Tabard, Turbana’s marketing director, said in the release.

“By scanning the QR codes, consumers learn about the growers and how their purchases benefit the banana growing region in a wholehearted way,” she said. “It’s also a great way for our retailers to engage with their customers by providing complete product transparency.”

Turbana plans to use the codes on all its bananas, including private labels.

Read more about the farm profiles here:

http://q.q1r.co/QRCodeTest.?farmID=32&labelID=TUR;

http://q.q1r.co/QRCodeTest.?farmID=33&labelID=TUR

http://q.q1r.co/QRCodeTest.?farmID=35&labelID=TUR

 


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Miriam Sutherlin    
New Mexico, USA  |  December, 17, 2012 at 12:49 PM

He estado comiendo guineos (bananas) de mi pais compradas en Walmart, son muy ricas y maduran muy bien. Lei su articulo en esta pagina y me da mucha alegria que haya compañias que ayuden dando trabajo a todos estos colombianos para ayudar a Colombia. Les deseo a todos unas fiestas de fin de año muy alegres y con mucha paz. Saludos Miriam Sutherlin

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