Turbana is bringing North American banana shoppers “back to the farm” by using quick-response codes to show how growers produce and handle bananas.
The program also helps supermarkets through increased traceability and transparency, according to a news release from Turbana, Miami.
Turbana is showing shoppers not only where their bananas were grown, but how purchases can help the thousands of workers and family members, according to the release.
The initiative allows retailers to show customers that they work with responsible suppliers while gaining from an additional measurement of traceability, according to the release.
Turbana is featuring QR codes on each banana cluster. The codes point consumers to the specific farm where the cluster was harvested. Shoppers can also read more about the farm’s sustainable initiatives, including efficient use and recycling of water, minimal use and careful handling of agrochemicals and collection of plastics and packaging, according to the release
The codes relate personal stories of workers or community groups that Turbana’s social foundation Fundauniban program has helped, according to the release.
The stories show how a consumer’s purchase directly contributes to the projects that include improvements in education, health, housing, community infrastructure and provide loans and benefit thousands of workers, families and communities, according to the release.
“It’s phenomenal that we are now able to show consumers how they influence the lives of the people of Colombia,” Marion Tabard, Turbana’s marketing director, said in the release.
“By scanning the QR codes, consumers learn about the growers and how their purchases benefit the banana growing region in a wholehearted way,” she said. “It’s also a great way for our retailers to engage with their customers by providing complete product transparency.”
Turbana plans to use the codes on all its bananas, including private labels.