Turbana Corporation is on a road trip to bring U.S. communities onto the “Growing Smiles, Sharing Goodness” bandwagon. The Coral Gables-based company’s campaign started as a social media project in August and has transformed into a truck tour of Northeastern cities called the “Tally Me Turbana Food Truck Tour”.
Turbana first connected with consumers on Facebook and Twitter, using the hashtags #LoveYourselfABunch and #LoveYouBunches, to spread the “Growing Smiles, Sharing Goodness” message — encouraging individuals to eat healthy, be active and get more involved in their communities. The company then launched the food truck tour in October, visiting nine cities including Boston, Baltimore, Washington D.C., Philadelphia and New York.
“The Growing Smiles, Sharing Goodness movement is about lifestyle. It’s about little choices that compound, and with time those choices make a difference to you as an individual, and to our communities as a whole,” marketing director Marion Tabard said in a news release.
The truck tour stops coincided with community events. The banana truck made an appearance at Boston’s Light the Night Walk, a fundraiser for blood cancer research, where they passed out bananas and plantain chips to participants. The tour also stopped at the Marine Corps Marathon in Arlington, Va. to support the marathon runners.
To participate in the campaign, visit www.facebook.com/TurbanaGoodnessInside.