Twitter party touts Opal apples - The Packer

Twitter party touts Opal apples

01/21/2014 05:24:00 PM
Andy Nelson

A Twitter party is being thrown for Opal apples.

Opal applesA party using the hashtag #Opal Apples is scheduled for 9 p.m. EST Jan. 21, according to a news release from Yakima, Wash.-based FirstFruits Marketing, the exclusive marketer of Opals.

Guest hosts for the party are @Kitchen Play and @Opal Apple. Also participating will be food bloggers @copykatrecipes, @bakerpeabody, @dreamaboutfood, @SavourFare and @JenatPBandP.

Participants will discuss Opal apple recipes and the natural non-browning properties and great taste of Opals.

Social media has been a key component of marketing Opals, which began shipping in late 2013. In early January, FirstFruits hosted a blogger party for the variety.



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