U.S. Apple Association, Vienna, Va., won four awards on April 9 at the National Agri-Marketing Association’s 2014 Best of NAMA awards ceremony in Jacksonville, Fla. The non-profit won first place medals for producer or company-funded consumer public relations campaigns, media events and media relations.
The campaign, “An Apple a Day,” used results from an Ohio State University study, funded by the association, that revealed that eating one apple per day lowered oxidized LDL, or “bad” cholesterol, by 40%. Along with this first place win, the association also received a “Best in Show” nomination.
The “Art & Science of Apples” New York City media and campaign tour also won first place. It included visits to national consumer media outlets to promote apple health and nutrition, research, taste and grower stories.
The organization took home its third NAMA first place win in the media relations category. In 2013-14, the Association worked to strengthen its media strategy which included surveying food and health media nationwide to determine content needs and sharing apple education materials along with newly developed recipes and photography.
The U.S. Apple Association also earned a Merit Award in the social media category for its “Appletizing Apple Pairing” recipe contest.