Understanding generations key to business

10/31/2012 09:42:00 AM
Amelia Freidline

Millenials, born 1982-2000, have been most affected by the explosion of technology during their lives and the rate at which change happens, Mattison said.

He said Millenials were raised with a strong sense of their individuality and uniqueness, and this influences the way they interact and communicate at work and in the marketplace. Because of the emphasis on individuality, Mattison said, a customized approach to products and services is important to younger consumers.

“How and where can you customize the experience for this generation?” he asked.

Mattison said Millenials are more likely to trust the opinions and recommendations of strangers in the online community than their friends or family or companies themselves. He said integrity and efficiency are also influencing factors for the demographic.

Communication and flexibility are crucial to understanding and working with any generation, however, Mattison said, and all four need to learn to work together to make businesses successful.


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