United Fresh 2014 expo notes 3 - The Packer

United Fresh 2014 expo notes 3

06/13/2014 09:36:00 AM
The Packer Staff

The Packer’s Greg Johnson, Tom Karst, Pamela Riemenschneider and Coral Beach gathered these news items from the trade show at United Fresh 2014 trade show, June 10-13, in Chicago.

For related content, see United Fresh 2014 expo notes 1, United Fresh 2014 expo notes 2 and United Fresh 2014 expo notes 4.

READY PAC: Ali Leon, senior director of marketing for Irwindale, Calif.-based Ready Pac, and David O’Toole, regional sales manager for Ready Pac, shows off the new design of the Ready Snax line. The company also has a line addition with a fruit, cheese and flatbread cracker pack, says Tristan Simpson, senior director of marketing and corporate communications for Ready Pac. The packaging has been re-oriented to save on display space, with the product now merchandised vertically instead of horizontally. The product also includes a merchandising unit that makes sure the product is always presented right side up. By Tom Karst


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