Retail United Fresh 2014 expo notes 4 By The Packer Staff June 20, 2014 | 12:34 pm EDT Comments RED SUN FARMS: For this fall’s harvest, Red Sun Farms, Kingsville, Ontario, plans to introduce fully compostable packaging for its organic grape tomatoes. Kenneth Todd (left), produce category manager for Delhaize America Inc., discusses a prototype of the packaging with Red Sun U.S. sales director Harold Paivarinta. Paivarinta says the recyclable fiberboard containers are more consistent with the overall thinking of organic consumers. The containers have resealable topseal lid film and include 20% recycled cardboard. By Coral Beach Photo By Coral Beach MUCCI FARMS: Kingsville, Ontario-based greenhouse grower-shipper Mucci Farms featured several new products and pack styles at the show, including Hot Shots pepper combo packs and Naked Leaf Living Lettuce, shown by salesman Nick Williamson. New reseal containers with topseal microperferated film are becoming the norm for the company’s greenhouse vegetables, says marketing coordinator Emily Murracas. Murracas also showcased the company’s Cutecumbers pack. The pack has cocktail cucumbers, which are smaller than mini cucumbers and are appealing to kids, she says. By Coral Beach Photo By Coral Beach Adam Moleta, sales manager for Love Beets Inc. shows off the company’s new Organic Mild Vinegar flavored beets. Mild vinegar remains one of the company’s most popular flavors, so they decided to do a certified organic variety. The 8-ounce clamshell has an 18-day shelf life, featuring steamed ready-to-eat beets. By Pamela Riemenschneider Photo By Pamela Riemenschneider GREENGATE FRESH: Romaine Slaw is taking off, particularly for school foodservice, says Jeanette De-Coninck Hertzler of the Salinas, Calif.-based GreenGate Fresh LLP. The blend offers schools a boost in nutrients over iceberg salad blends, and a more economical solution than straight romaine. By Pamela Riemenschneider Photo By Pamela Riemenschneider BRAGA FRESH: Roger Zardo (from left), Peter Cling, Carson Braga, Marshal Braga and Lalo Pamatz of Braga Fresh Family Farms celebrate a Best New Packaging award for their Josie’s Organics label, which has been on the market for about six months. The label was inspired by the company founder’s wife Josie and is available on celery hearts, broccoli, kale and romaine hearts from the Soledad, Calif.-based company. By Pamela Riemenschneider Photo By Pamela Riemenschneider MONTEREY MUSHROOMS: Retailer conversion to Monterey Mushrooms’ corrugated packaging is approaching 80% nationwide, says Michael Muehlbauer, regional sales manager. “The corrugated packaging gives us a nice billboard to put messages for consumers,” Muehlbauer says. By Pamela Riemenschneider Photo By Pamela Riemenschneider MANN PACKING: Jeff Freeman, vice president of retail sales for Salinas, Calif.-based Mann Packing, and Lorri Koster, chief executive officer, show the company’s new Snap Pea kits, along with the company’s redesigned Family Heritage brand. “We warmed up the color palate, and include a photo of a recipe on the back of the package, along with a QR code and social media buttons,” Koster says. The new Snap Pea kits offer consumers two ways to eat the vegetable, which typically is eaten raw. “They can use them in a cold salad or a hot saute,” Koster says. “Offering alternative uses gives incremental sales across the category.” By Pamela Riemenschneider Photo By Pamela Riemenschneider NATURESEAL: Karen Murphy, director of marketing for Westport, Conn.-based NatureSeal Inc., and A.J. Martinich, director of sales, show the company’s new guacamole. With NatureSeal, foodservice operators can open a bag of guacamole and re-close it without browning for up to two weeks. By Pamela Riemenschneider Photo By Pamela Riemenschneider WHOLLY GUACAMOLE: New offerings from Saginaw, Texas-based Wholly Guacamole include a Three Chile guacamole and Hatch Chile guacamole, says Jim Blair, retail sales manager for the company. The company also is offering a homestyle chunky guacamole in mini cups, Blair says. By Tom Karst Photo By Tom Karst HOLLANDIA PRODUCE: Renee Cooper, marketing manager of Hollandia Produce LP, Carpinteria, Calif. and Vince Choate, director of sales and marketing, show off a wall of hydroponic butter lettuce at their booth. The display was an attention-getter at the show. “This is the same lettuce that is in the clamshell,” Choate says. Each head of lettuce rested in the wall, fed by a cup of water, Choate says. By Tom Karst Photo By Tom Karst INDIANAPOLIS FRUIT: Mike Mascari, principal with Indianapolis Fruit Co. Inc., Indianapolis, says the company showed off the soon-to-be-unveiled Garden Cut label, which it expects to launch by mid-July. The new label will be used for all the company’s fresh-cut items, he says. “The next project we are going to work on is redesigning the label for our Garden Organic label,” he says. That project is expected to be finalized by mid-August. By Tom Karst Photo By Tom Karst 1 2 3 4 5 6 7 8 9 10 11 The Packer’s Greg Johnson, Tom Karst, Pamela Riemenschneider and Coral Beach gathered these news items from the trade show at United Fresh 2014 trade show, June 10-13, in Chicago. For related content, see United Fresh 2014 expo notes 1, United Fresh 2014 expo notes 2 and United Fresh 2014 expo notes 3.