Victoria Backer has been promoted to executive vice president of the United Fresh Produce Association, and chief executive officer Tom Stenzel announced other staff changes he said will improve service and provide the new United Fresh Start Foundation with leadership.
Along with responsibilities in association organization development, management and operations, Backer will lead the new foundation and its mission to increase children’s access to fresh fruits and vegetables, according to a news release from United Fresh.
In other moves to support the new foundation, the release said Andrew Marshall has been promoted to director of Foundation Programs and Partnerships.
Marshall has been effective in United Fresh’s Let’s Move Salad Bars to Schools initiative and its school foodservice programs, and will now lead these efforts for the new Foundation, according to the release.
Lorelei DiSogra, vice president for nutrition and health at United Fresh, will continue in her role and work with Backer and Marshall as United Fresh’s nutrition policy leader in the public health and policy community, according to the release.
United Fresh vice president Jeff Oberman will add to his current role in trade relations by working with Backer in fundraising to help expand the foundation and member involvement.
Miriam Wolk has been named vice president of member services, adding direct program responsibility to her membership recruitment and retention duties, according to the release. Wolk will be involved in the Produce Industry Leadership Program, Cornell Produce Executive Development Program, USDA Inspection Training, Retail Managers and Foodservice awards, convention education, and other programs, according to the release.
John Toner, vice president of convention and industry collaboration, will lead United Fresh’s multi-disciplinary staff team that works on the annual convention, according to the release.
“Congratulations to these team leaders on their increasing responsibilities to deliver the highest possible value to our members,” Stenzel said in the release. “These new assignments will further enable United’s talented staff to enhance and expand their service to the association in many key areas as they work to foster innovation and growth for our members.”