Announced Jan. 22 in Miami at the United Fresh Winter Leadership meeting, the multi-year campaign seeks to increase children’s produce consumption by donating salad bars to schools in Illinois, Indiana, Michigan, Minnesota, Ohio and Wisconsin.
Let’s Move Salad Bars to Midwest Schools will support United’s 2014, 2015 and 2016 conventions, according to a news release from United Fresh. Those conventions will be co-located with the Food Marketing Institute conventions in Chicago.
The Midwest campaign adds to the momentum of United Fresh’s salad bar campaigns in New Orleans, Texas and California, which donated salad bars to 50, 100 and 436 schools respectively, according to the release.
Over the past three years, more than 400 Midwest schools have received salad bars from Let’s Move Salad Bars to Schools, and United Fresh’s goal is to provide salad bars to all Midwest schools that want them, according to the release.
“I’ve seen the success of United’s salad bar campaign and I’m looking forward to promoting salad bars and more fresh fruits and veggies to schools throughout the Midwest,” Lisa Strube, director of finance for Chicago-based Strube Celery & Vegetable Co. and chairwoman of United Fresh’s Wholesaler Distributor Board, said in the release.
Twelve produce industry leaders will co-chair the campaign in the states:
- Lisa Strube, Strube Celery & Vegetable Co.;
- Rebecca Wilson, The Tom Lange Company, Inc.;
- Phillip Brooks, H. Brooks & Co.;
- Jason Craig, C.H. Robinson;
- Bob Kirch, Caito Foods Service Inc.;
- Hilary Martin, Frey Farms;
- Ken Holthouse, Doug Walcher Farms
- Joe Klare, Castellini Company LLC;
- Mark Girardin, North Bay Produce Inc.;
- Harold Van Eerden, Van Eerden Co.;
- Larry Alsum, Alsum Farms & Produce Inc.; and
- Steve Jarzombek, Roundy’s Supermarkets Inc.