United Fresh co-locates in Chicago with FMI for 2014 tradeshow

10/23/2012 10:47:00 AM
Tom Karst

Once again teaming with the Washington, D.C.-based Food Marketing Institute, the United Fresh Produce Association plans to co-locate their 2014 convention in Chicago.

The trade associations shows were together in Dallas in 2012, which was attended by more than 14,000 and had 2,800 exhibitors, according to a news release from Washington, D.C.-based United Fresh.

The 2013 United Fresh show is May 14-16 at the San Diego Convention Center. The 2014 show will be June 10-13.

Tom StenzelTom Stenzel, president of United Fresh, said there are no firm plans to co-locate with FMI after 2014. FMI has a trade show every other year.

“(Co-locating with FMI) is certainly something that we will look at and consider (for 2016 and beyond),” Stenzel said Oct. 23.

After the 2012 Dallas convention, Stenzel said the FMI board was pleased with the event and asked the United Fresh board to consider co-locating in 2014. The United Fresh board approved the concept in October and the FMI board met in mid-October to give their approval, Stenzel said.

United Fresh first teamed with FMI in 2004, and co-located a show with FMI for four consecutive years in Chicago and one year in Las Vegas.

“Chicago has always been a great spot for the industry to come together,” Stenzel said.

FMI also expressed enthusiasm for the co-located show.

“Consumers consistently point to the importance of the produce section as a compelling reason in selecting their primary store, so FMI members — in recognition of the eminence of the fresh category — are delighted we are again partnering with United Fresh as we bring FMI 2014 back to Chicago,” Leslie Sarasin, president and chief executive officer of FMI said in the news release.

“The focus on fresh is a return to our food retail roots that is especially appropriate in the year our show stages a return to one of the most renowned food towns.”



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