Michael Cavallero will be the 2015 honoree at the Produce Legends Dinner during the United Fresh Produce Association’s Midwinter Leadership Forum in mid-January.

Cavallero, retired president of North American tropical fresh fruit for Dole Fresh Fruit Co., will be honored at the Jan. 13-15 event in La Quinta, Calif.

“Mike is a tremendously deserving honoree,” United Fresh chairman Ron Carkoski, president and CEO of Four Seasons Family of Cos., said in a news release from United Fresh.

Cavallero served the fresh produce industry for more than 40 years, working his entire career with the Dole and its predecessor Castle & Cooke, according to the release.

Cavallero also served as a member the board of directors of United Fresh and the Produce Marketing Association, and was chairman of the board of the International Banana Association.

“Volunteer leaders and friends from throughout the fresh produce and supermarket industry are invited to participate with Mike in the foundation golf tournament on Tuesday, January 13,” United Fresh president and CEO Tom Stenzel said in the release. “Many friends throughout the industry have enjoyed being Mike’s guests at Dole golf tournaments over the years, so it’s great to be able to turn the tables and honor him at this year’s event. And, it’s for a great cause increasing kids’ access to fresh produce, which Mike has supported for so long.”

The 2015 United Fresh Start Foundation Golf Tournament will be played on the TPC Stadium Course at PGA West, according to the release.

Registration for all events is available on the United Fresh Midwinter Leadership Forum website.