Lubbock, Texas-based retail chain United Supermarkets LLC is partnering with Texas Tech University on a cancer prevention program for rural residents.
Funded by the Cancer Prevention Research Institute, the program will target one rural community, Muleshoe, Texas, according to a United news release.
The project will focus on the most preventable sources of cancer: obesity, tobacco use and sunburn. Randomly selected participants will get their body mass index and blood pressure levels checked periodically.
They will also have their food records, supermarket sales records, and survey data assessing health status and cancer-preventing related behaviors analyzed.
In addition, behavior changes in both the type and frequency of sunburn prevention practices and tobacco product usage will be monitored.
As part of the program, participants will receive advice on eating nutrient-rich foods linked to cancer prevention. Food demonstrations and consumer education classes will be held at United stores.
The project will run through February 2013. If it’s successful, it could be tried in other rural communities.