United Supermarkets unveils new logo with store remodel - The Packer

United Supermarkets unveils new logo with store remodel

06/21/2013 01:36:00 PM
Pamela Riemenschneider

united supermarkets llcPrintLubbock, Texas-based United Supermarkets LLC plans to unveil a new look with its College Avenue store in Snyder, Texas, complete with a new corporate logo.

The new store is expected to open in late July with new product offerings including a salad bar, hot grill and expanded “dollar” value section, said Chris James, regional vice president, in a news release.

“Our salad bars are extremely popular in other locations, so we anticipate that will be a big hit with our Snyder guests as well,” he said.

The new logo features a single star in the center, playing on the company’s Lone Star State heritage, said Monica Schierbaum, senior director of marketing, in a news release.

“We are a Texas company, and we’ve always been inspired by the spirit, independence and self-sufficiency of Texans,” she said. “We’ve got small towns in our heart and we want our stores to reflect the warmth and generosity you find in a small Texas town.”

The store remodel in Snyder features many Texas references, including a mural at the entrance and a stylized tree suspended over the produce department.

“The tree will be a store landmark — a gathering place for our guests,” she said.

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