Jed Murray has been named vice president of operations for McAllen, Texas-based Val Verde Vegetable Co. Inc.

In the newly created position, Murray, a  three-year Val Verde veteran, will help Val Verde expand acreage, add products and implement new production protocols, according to a company news release.

Murray, who has 12 years of experience in the produce industry, was previously Val Verde’s cabbage harvest manager. Before joining Val Verde, he worked for Salinas, Calif.-based Tanimura & Antle Inc.  

As cabbage harvest manager, Murray built short- and long-term product forecasting models, improved pack specifications and enhanced Val Verde’s food safety program.