The upgrades are part of a broader company strategy to create greater recognition for the company and expand product lines, according to a news release from McAllen, Texas- based Val Verde.
The new logo retains the old logo’s red and green color scheme but updates it with modern styling. A landscape image on the logo emphasizes the company’s family farming history.
Val Verde is increasing its packing capacity with the addition of new box-strapping equipment, installed to make its packing line for safe and efficient. The new equipment eliminates the need for staples in Val Verde boxes.
Lastly, a new drip irrigation system will improve the company’s water management and produce higher-quality fenugreek and other specialty crops.