Val Verde rolls out new logo, packing and irrigation systems

12/20/2011 11:20:00 AM
Andy Nelson

Val Verde Vegetable Co. Inc. has a new logo, new packaging equipment and a new irrigation system.

The upgrades are part of a broader company strategy to create greater recognition for the company and expand product lines, according to a news release from McAllen, Texas- based Val Verde.

The new logo retains the old logo’s red and green color scheme but updates it with modern styling. A landscape image on the logo emphasizes the company’s family farming history.

Val Verde is increasing its packing capacity with the addition of new box-strapping equipment, installed to make its packing line for safe and efficient. The new equipment eliminates the need for staples in Val Verde boxes.

Lastly, a new drip irrigation system will improve the company’s water management and produce higher-quality fenugreek and other specialty crops.

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