Fruit and vegetable wholesaler Valley Fruit & Produce, Los Angeles, Calif., recently hired Ray Iwamoto as berry category manager. Iwamoto joins Don La Londe, also a berry category manager.

“Adding Ray’s expertise and grower relationships to Don’s widens our knowledge of the growers, the field conditions, market fluctuations, and potential transportation issues,” chief operating officer Doug La Londe explains in a news release.

Iwamoto takes responsibility of managing inventories, maintaining relationships with growers, and ensuring customer needs. He was district manager at Sunrise Growers, a Placentia, Calif.-based strawberry shipper, for eight years before moving to Valley Produce. Iwamoto also has 23 years of retail experience in the produce industry.