Vega Produce offers fresh-cut produce

05/29/2014 01:45:00 PM
Doug Ohlemeier

Vega ProduceVega Produce LLC, a grower-shipper and importer of Central American and Caribbean fruits and vegetables, is expanding into fresh-cut produce.

The Doral, Fla.-based Vega plans to open Vega Precut by mid-June.

Though Vega grows and ships a broad line of Asian and conventional produce from the Dominican Republic, Guatemala and Honduras, the fresh-cut operation will focus on mainstream items, said Lloyd Rosen, sales manager. The company plans to focus on foodservice sales for the fresh-cut category.

Potatoes, onions, celery, carrots, bell peppers, tomatoes and other items, will be offered, he said.

RosenThe entrance into fresh-cut follows the company’s plans to expand production and imports, Rosen said.

Vega plans to increase from 1 million equivalent cases last season to 3 million cases this year, he said.

This fall, Vega plans to introduce squash, roma tomatoes, honeydew melons and personal-sized watermelon from 2,500 acres in the Dominican Republic owned by one of the company’s partners, Rosen said. He cited increased labor costs in the U.S. as one advantage of offshore production.

“We believe this trend will continue and our resources are so strong in that part of the world, we feel we can offer products at competitive prices.” Rosen said.

Founded in 2009, Vega in 2013 relocated into a 45,000-square-foot refrigerated warehouse near Miami International Airport.



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Produce Guy    
Texas  |  May, 30, 2014 at 06:33 AM

Great idea. The only problem with offshore production is that whatever savings you will get from cheaper labor you will throw out the window dealing with the USDA and Customs when importing the product. Good luck!

Terry Long    
St.Louis, MO  |  June, 02, 2014 at 11:32 AM

My wife and I offer fresh cut produce at Arnold Farmers Market. We re-use the flower bulb crates and have designed an insert which is Patent Pending for the crate that allows use to add growing media of our choice. We grow radish, kale, toy choy, green onions, romaine lettuce directly in the crates. Once mature we take the whole crate to the farmers market and pull or cut at the customers request. We also grow a wide range of other vegetables that are harvested for the Farmers Market too. Feel free to contact us for more information. Have a great day.

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