Vegetables bring retail deflation; berry sales soar

06/13/2012 01:44:00 PM
Tom Karst

Apples, avocados and pears joined berries as the only top 10 fruit categories enjoying sales growth in the first quarter.

The report showed seven of the top 10 vegetables decreased in sales during the first quarter. Tomatoes suffered a 13.5% decline in sales and lettuce dipped by 13%. Mushrooms was the only vegetable category to experience an increase in dollar sales and volume, rising 2% in sales and 1.5% in volume.

The report showed that organic vegetables experienced an 11% gain in sales in the first quarter, accompanied by a 13.9% increase in volume and a 3.5% uptick in average prices. Organic fruit sales surged 28.6% on the strength of a 23.4% gain in volume and a 2.1% increase in average retail prices, according to the report.


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