Village Farms rebrands website, product labels

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TOMATOES — F.O.B.S AS OF MAY 14

CENTRAL AND SOUTH FLORIDA DISTRICTS — Shipments (433-454-398) — Movement expected to increase. Trading moderate. Prices 5x6s higher, others lower. Extra services included. 25-pound cartons loose mature-greens 85% U.S. 1 or better 5x6s $8.95-9.95, 6x6s $7.95-8.95, 6x7s $7.95-8.95. Quality generally good.

MEXICO CROSSINGS THROUGH NOGALES, ARIZ. — Crossings (152-146-159, greenhouse 124-123-137, vine-ripes 28-23-22) — Movement expected to decrease seasonally. Supplies 4x4 to 4x5s light. Trading 4x4 to 4x5s fairly active, others slow. Prices 4x4 to 4x5s higher, others generally unchanged. Field-grown and greenhouse cartons/flats two-layer 4x4s mostly $9-10, 4x5s mostly $7.95-9, 5x5s mostly $4.99-5, 5x6s $4.64-5. Quality variable.

MEXICO CROSSINGS THROUGH OTAY MESA, CALIF. — Crossings (8-8-11, greenhouse 7-7-9, vine-ripes 1-1-2) — Movement expected to increase seasonally. Supplies in too few hands to establish a market. Quality generally good. The first f.o.b. report was expected to be issued the week of May 21.

WEST FLORIDA DISTRICT — Shipments (0-0-0) — Light harvest expected to start the week of May 28. Expect first f.o.b. by the first week of June.

U.S. SHIPPING POINTS — Greenhouse (54-56-**) — No prices reported. **unavailable

CANADA SHIPPING POINTS — Greenhouse (149*-150-**) — No prices reported. **unavailable, *revised

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Home > News > Village Farms rebrands website, product labels

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Village Farms rebrands website, product labels

02/03/2012 3:00:59 PM
Doug Ohlemeier

A leading greenhouse grower and marketer is sporting new branding through redesigning its website.

Village Farms LP, Eatontown, N.J., gave its website a makeover. The changes highlight what Village Farms calls a “fresh approach” by adding a new logo and branding strategy.

Village Farms’ “taste the name” strategy depicts flavor profiles on its product labels and website. The company’s website provides descriptors at the top of pages that show the company’s values, according to a news release.

“The new look and feel of the website expresses our consumer-focused direction using large text that reiterates customer feedback we hear time and again such as ‘sweet’, ‘quality’, ‘trust’, ‘juicy’, ‘fresh’, etc.,” Helen Aquino, Village Farms’ marketing manager, said in the release.

Village Farms introduced the site ahead of Fruit Logistica which opens Feb. 6 in Berlin.

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Village Farms rebrands website, product labels

02/03/2012 3:00:59 PMDoug Ohlemeier

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02/03/2012 3:00:59 PM
Doug Ohlemeier