Visalia Produce teams up on Halloween grape deal

09/26/2013 05:37:00 PM
Vicky Boyd

Courtesy Visalia Produce SalesWith Halloween only a few weeks away, Kingsburg, Calif.-based Visalia Produce Sales Inc. has once again rolled out its “scary sweet” Goolish Grapes program.

As part of the exclusive arrangement with Safeway and Vons, now in its eighth year, Visalia Produce Sales packs the black autumn royal variety in 2-pound clamshells from mid-September through Halloween.

Both the clamshells and the master cartons, which hold eight 2-pounders, showcase artwork of a child in a ghost costume.

Visalia Produce Sales also offers displays with the same ghostly art that can be used in the produce department or as secondary displays elsewhere.

“It’s kind of a fun little deal we do, and it’s something that’s healthy and nutritious during the Halloween time,” said George Matoian, sales and marketing manager.



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