WP Rawl launches kale chips kit - The Packer

WP Rawl launches kale chips kit

05/13/2014 07:18:00 PM
Mike Hornick

WP Rawl kale chips kitCourtesy WP RawlWP Rawl is introducing a ready-to-bake kale chips kit for retail.

The 12-ounce kit includes a chili and lime seasoning packet with pre-cut kale. Consumers add two tablespoons of olive oil to make the chips. One bag yields 16 cups, according to a news release.

The kale chips kit carries the Nature’s Greens label of the Pelion, S.C.-based grower, shipper and processor. Shipments are starting in May.

“With pre-made kale chips increasing in popularity over the past few years, we have been discussing ways to get in on the trend,” Ashley Rawl, director of sales, marketing and product development, said in the release. “We decided the best way to provide great value to our consumers was to add a healthier and less expensive alternative.”

Additional flavors – beyond chili and lime – are planned for later in summer.



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