“We are confident that this association (with Washington apples) will motivate our fans to lead healthy active lives,” Dehli Daredevils marketing head Hemant Dua said in a news release.
According to a report in the Hindustan Times newspaper, imported apples cost 20% more than local fruit. Sumit Saran, director of The SCS Group, told the newspaper smaller markets in India are seeing consumption of imported apples grow at about 25% annually while larger metro areas are enjoying a consumption increase of up to 20%.
“We sell 30% to 35% of all apples imported from Washington in non-metros and smaller towns,” Saran told the paper. “With a burgeoning middle-class population of 250 million to 300 million that can afford imported produce, India is an important market.”