A new app from the Washington Apple Commission provides consumers with information about varieties, recipes and storage tips, as well as access to Instagram photos tagged with #bestapples.
The commission developed the application, bestappl.es, with money from a specialty crop block grant. It works for Android platforms as well as iPhones, according to a news release from the commission. Translations into Spanish, Russian and Chinese are built into the app and accessible with one click from the opening screen.
With dozens of apple varieties available, the app is designed to match the best apple to individual recipes, Rebecca Lyons, international marketing director, said in the release. The app targets domestic and international apple consumers, with an initial focus on Canada, Latin America, Russia, Taiwan and Southeast Asia.
Lyons said in the release that smartphone use in emerging market countries is almost as high as in the U.S. In some of those markets social media use is even higher than it is in the U.S., she said, giving Indonesia with its 96% social media usage as an example.
“With more and more varieties showing up on store shelves in international markets, there’s a need to be able to communicate directly with consumers about each variety characteristic,” Lyons said in the release. “We also wanted to create a way to interact visually with consumers through Instagram, as well as the ability for them to share recipes with us.”
The digital art agency that created the app for the commission — North by Northwest, Spokane, Wash. — won a 2014 Gold ADDY Award for the bestappl.es application.