Washington-grown Envy apples reach milestone - The Packer

Washington-grown Envy apples reach milestone

01/23/2014 10:11:00 AM
Andy Nelson

Courtesy The Oppenheimer Group Washington Envy apples have reached a milestone.

One hundred thousand cartons of the variety, developed by New Zealand-based Enza, have been shipped by Washington growers, according to a news release from Vancouver, British Columbia-based The Oppenheimer Group.

Oppy is the North American marketer of the Envy, a deep red-colored cross of gala and braeburn apples.

The Envy was introduced in North America in 2009, but the first commercial volumes out of Washington came in 2012. By 2020, Enza and Oppy hope to ship 2 million cartons of the variety from Washington.

“We’re in the midst of extensive consumer research into attitudes and purchasing behavior surrounding premium apples,” David Nelley, Oppy’s apple and pear category director, said in the release. “We’re seeking key learnings that will enable us to design campaigns based on sound research. The goal is to sustain Envy’s return to the grower and sales velocity at retail as its volume grows.”

Even with the volume increase, the per-box price of Envys this season is several dollars more than last season, Nelley said.



Comments (3) Leave a comment 

Name
e-Mail (required)
Location

Comment:

characters left

BILL TURIACE    
AUBURN CA 95602  |  February, 25, 2014 at 11:28 PM

TODAY I ATE MY FIRST ENVY APPLE AND IT WON'T BE THE LAST, IT BEATS EVERY APPLY I EVER ATE INCLUDING FUJI THAT I THOUGHT WAS THE BEST. IT WAS SWEET AND SUCCULENT WITH A CRISP AND A UNIQUE FLAVOR. NOW I HAVE A SMALL ORCHARD AND WOULD LIKE TO BUY A COUPLE OF TREES. IS IT POSSIBLE ? THANKS BILL TURIACE

K. Rogers    
northeast USA  |  April, 23, 2014 at 07:29 PM

Too much marketing blather. Just get the Envy apples out there ...... they will sell themselves. I live for Opals and Envys. Our markets here in the northeast are getting 2.99 per # on the Opal apples. How much higher would the Envy apples be??

Greg    
Arlington tx  |  April, 30, 2014 at 09:00 AM

Very very good love them hard to find in texas wish in could find

Feedback Form
Leads to Insight