Pamela RiemenschneiderRochester, N.Y.-based Wegmans Food Markets Inc. launched a new snack option for customers looking for convenient, healthful items.The culinary team at Rochester, N.Y.-based Wegmans Food Markets Inc. polled Twitter followers for their favorite back-to-school snack ideas for its latest fresh-cut snack project.
The team, led by corporate operations executive chef Eric Wendorff, developed combinations of snacks like cut carrots and hummus dip with turkey strips and whole grain crackers, according to a news release.
“We focused on taste appeal and texture contrasts — crunchy versus smooth and creamy, chewy versus silky soft,” Wendorff said, in a news release. “Our people also tweeted customers to find out their favorite snack ideas. Then we took the ideas to the nutrition team at Wegmans, which offered a few tweaks to boost the nutritional values.”
The company established “Fresh Cut Snacks” grab-and-go locations available at checkout lanes near its Market Café. They’re available in combinations including:
- vegetables with roasted red bell pepper hummus;
- carrot and celery sticks with hummus;
- apple slices and celery sticks, with organic peanut butter and whole grain rice cakes;
- mixed fresh fruit cups;
- blueberry Greek yogurt parfait;
- mixed dried fruit and nut cups.
Wegmans launched the snacks to cater to increasing demand for convenient, healthful options, said Tom Colopietro, category merchant, in a news release.
“Our people and our customers often tell us that healthy eating is important, but they struggle with finding the time to plan and prepare fresh, healthy choices,” Colopietro said, in a release. “We’re learning that for many customers, ready in a few minutes isn’t fast enough. What they’re really looking for is something that’s healthy, tastes good, and is ready to eat right away.”
The snacks are priced at less than $4 each, ranging from 280 to 520 calories.