Well-Pict boosts new varietal production

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TOMATOES — F.O.B.S AS OF MAY 14

CENTRAL AND SOUTH FLORIDA DISTRICTS — Shipments (433-454-398) — Movement expected to increase. Trading moderate. Prices 5x6s higher, others lower. Extra services included. 25-pound cartons loose mature-greens 85% U.S. 1 or better 5x6s $8.95-9.95, 6x6s $7.95-8.95, 6x7s $7.95-8.95. Quality generally good.

MEXICO CROSSINGS THROUGH NOGALES, ARIZ. — Crossings (152-146-159, greenhouse 124-123-137, vine-ripes 28-23-22) — Movement expected to decrease seasonally. Supplies 4x4 to 4x5s light. Trading 4x4 to 4x5s fairly active, others slow. Prices 4x4 to 4x5s higher, others generally unchanged. Field-grown and greenhouse cartons/flats two-layer 4x4s mostly $9-10, 4x5s mostly $7.95-9, 5x5s mostly $4.99-5, 5x6s $4.64-5. Quality variable.

MEXICO CROSSINGS THROUGH OTAY MESA, CALIF. — Crossings (8-8-11, greenhouse 7-7-9, vine-ripes 1-1-2) — Movement expected to increase seasonally. Supplies in too few hands to establish a market. Quality generally good. The first f.o.b. report was expected to be issued the week of May 21.

WEST FLORIDA DISTRICT — Shipments (0-0-0) — Light harvest expected to start the week of May 28. Expect first f.o.b. by the first week of June.

U.S. SHIPPING POINTS — Greenhouse (54-56-**) — No prices reported. **unavailable

CANADA SHIPPING POINTS — Greenhouse (149*-150-**) — No prices reported. **unavailable, *revised

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Home > News > Well-Pict boosts new varietal production

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Well-Pict boosts new varietal production

10/11/2011 1:20:46 PM
Andy Nelson

Well-Pict Berries Inc. plans to increase production of many of its new strawberry and raspberry varieties.

The Watsonville, Calif.-based grower-shipper is expanding production of its No. 3352 and No. 4053 strawberry varieties in the Oxnard growing district, which supplements the variety’s earlier growth in the Watsonville, Calif., region, according to a company news release.

Switching acreage to the new varieties will lengthen the Oxnard harvest and boost supplies through early winter, according to company officials.

Well-Pict also has increased plantings of its new raspberry variety, the No. 2933.

The company will showcase the new varieties at the Produce Marketing Association’s Fresh Summit Oct. 14-17 in Atlanta.

Also at Fresh Summit, Well-Pict will promote its “Chuggington”-branded strawberries and a rebate tie-in with the Disney Channel kids’ show.

When shoppers buy a specially-marked one-pound strawberry clamshell from Well-Pict and a DVD of “Chuggington,” they can receive a $3 rebate check in the mail.

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Well-Pict boosts new varietal production

10/11/2011 1:20:46 PMAndy Nelson

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10/11/2011 1:20:46 PM
Andy Nelson