Well-Pict Berries plans to mark its 20th year of exhibiting at the Produce Marketing Association Fresh Summit by discussing plans for a new strawberry variety and offering samples of raspberry salsa.
Well-Pict is scheduled for booth 519 at PMA Fresh Summit. The trade show is Oct. 18-20 in New Orleans. Expo hours at the Ernest Morial Convention Center are 10 a.m. to 5 p.m. Oct. 19-20.
The Watsonville, Calif.-based grower-shipper’s raspberry salsa has been named a finalist for the PMA Sensory Experience award, a recipe and tasting competition whose judges include children as well as adults.
The new strawberry variety will become available in the 2014 growing season, according to a news release.
“Fresh Summit is always the center of our exhibiting year,” Well-Pict vice president of sales and marketing Dan Crowley said in the release.