Well-Pict rolls out new booth for Fresh SummitWell-Pict Berries will unveil a new trade show booth at the Produce Marketing Association’s Fresh Summit convention in Anaheim, Calif., Oct. 17-19.

The new booth takes visitors through a virtual Well-Pict strawberry field to show how fruit is produced, according to a news release from Watsonville, Calif.-based Well-Pict.

At the booth, No. 2702, visitors also will learn how Well-Pict emphasizes sustainability in its production.

“As always, we look forward to the PMA Fresh Summit because we can catch up with our valued clients, meet potential clients and provide attendees with information. And the new booth should be a great conversation starter,” Dan Crowley, Well-Pict’s vice president of sales and marketing, said in the release.

Also at the booth, exhibitors can sample Well-Pict fruit.