The Wendy’s Co. is using a high fashion approach to promote leafy greens with model Molly Sims sharing her runway expertise for the fast food chain’s new spring salad collection.
Sims kicked off Wendy’s salad marketing campaign at one of the company’s New York City locations, according to a news release from the Dublin, Ohio-based restaurant chain. Two new salads are available now: Asian cashew chicken and BBQ ranch chicken.
To promote the new salads, as well as its existing salad line, Wendy’s is running a four-part consumer contest in conjunction with Polyvore, a fashion website. Sims, known for her work with Cover Girl and Chanel, will judge the contest. Consumers are to create online style boards inspired by the flavors and colors of Wendy’s new salads.
“Fashion inspiration can come from anywhere,” Sims said in the release. “I love how Wendy’s is rolling out their new salads like a fashion line and can’t wait to see how fashion lovers like me are inspired by them.”
The first part of the contest wrapped up March 24, but consumers have three more opportunities to create salad fashion style boards for a chance to win $1,000. The upcoming contest periods are: April 14-April 20; June 16-June 22; and dates yet to be announced in July.
The new Wendy’s salads include a variety of fresh produce and nuts, including fire-roasted edamame and sweet corn and spicy roasted cashews. Details and contest requirements are available on the Polyvore website.