Madera, Calif.-based Western Fresh Marketing hired Roedell Buchholz to its sales staff.

Western Fresh Marketing hires salesmanBuchholz has 38 years of produce industry experience. He was previously a buyer at A&P Tea Co. for 12 years.

As of May 7, Western Fresh began packing fresh figs in Coachella, Calif.

“We will start slow but the Breva crop looks good and volume will increase over the next couple of weeks,” said George Kragie, company president. “The Breva crop is a fig that did not mature and ripen at the end of last year but completed its cycle this spring. We will start with Brown Turkey Figs and move into the Black Mission Breva crop later this month.”