Courtesy Western Growers AssociationDavid Veneziano, left, executive vice president, American Cancer Society, California division; Tom Nassif, center, Western Growers president; and Carolyn Williams-Goldman, senior vice president of operations, American Cancer Society, California division, are collaborating on anti-cancer efforts.Western Growers Association, Irvine, Calif., has committed $100,000 over two years to the American Cancer Society, part of a first-time collaboration to call attention to healthy eating’s role in preventing cancer.
The money will fund programs, services advocacy and cancer research.
“Research shows one-third of cancer deaths are linked to poor diet, physical inactivity and obesity,” David Veneziano, the American Cancer Society’s California division executive vice president, said in a news release. “An alliance with Western Growers will only strengthen our work to raise awareness about the importance of making healthy food and lifestyle choices to help lower cancer risk.”
The group’s guidelines on diet, nutrition and cancer prevention recommends eating fruits, vegetables, whole grains and limited red meats and other high fat foods.
More than 171,000 Californians are expected to be diagnosed with cancer in 2014.
Through the next two years, the American Cancer Society and Western Growers will collaborate on projects to provide the public and trade association members and customers with early cancer detection and prevention information. There will also be opportunities to participate in educational community events that raise funds to fight cancer.