The agency created “What’s on MyPlate?” Day to raise awareness for the MyPlate food icon, introduced in June, which encourages people to fill half their plate with fruits and vegetables.
“What’s on MyPlate?” Day relies on social networks, including blogs, Twitter, LinkedIn and Facebook to promote MyPlate and its related messages and resources, including the new SuperTracker and the ChooseMyPlate.gov website.
Stemilt Growers Inc. and the Institute of Food Technologists collaborated with the U.S. Department of Agriculture for the day. Stemilt and the institute are encouraging consumers to take a photo of their favorite healthful plates of food and post them at the USDA’s Flickr photo group.
Crunch Pak, Cashmere, Wash., also joined in, encouraging media users to take a photo of plates that are half-full of fruits and vegetables to share on Twitter.
The National Restaurant Association partnered with the USDA as well, asking social media followers to share tips for encouraging healthy eating on Twitter in connection with its Kids LiveWell initiative.
PBH and the USDA believe consumers will be inspired to eat healthfully when they see others share about their own eating choices.
A key goal of the day is to spread PBH’s message to “Enjoy your food, but eat less,” according to a news release from Crunch Pak.
For more information, visit www.choosemyplate.gov or follow USDA MyPlate on Twitter @MyPlate.