“We respond to each market based on our competition, based on feedback we receive from the customers,” Mackey said.
New produce standards
Co-chief executive officer Walter Robb told analysts on the call that part of the company’s plans to boost market share include a new produce standard program.
“We’re working on new produce standards we’ll roll out this fall on conventional produce, giving customers greater transparency of the quality of the product and the standard of the product,” Robb said.
The standard, announced to the supplier community last fall, are planned for a September launch. A three-tier rating system (good/better/best) in produce and floral departments includes information on:
- Pest management
- Farmworker welfare
- Water conservation
- Waste, recycling and packaging
- Energy use.