Aiming to change Americans’ eating habits, Whole Foods’ children’s foundation is funding salad bar construction in schools across the U.S.
Whole Kids Foundation, a part of Austin, Texas-based Whole Foods Market Inc., is launching Salad Bar Nation, a public awareness and fundraising campaign committed to improving U.S. nutrition by challenging Americans to eat a salad every day.
In cooperation with the Let’s Move Salad Bars to Schools program, the campaign plans to provide daily salads for up to 1 million school children by funding 2,013 salad bars throughout the U.S., according to a news release.
In addition to an initial $1.5 million company pledge, Whole Foods plans to fund salad bars in more than 570 schools by raising $5 million via text-to-give and online fundraising efforts, according to the release.
“Whole Kids Foundation is thrilled to partner with Let’s Move Salad Bars to Schools to help encourage all Americans to take one effective and affordable step toward a healthier nation by eating a salad every day,” Nona Evans, Whole Kids Foundation’s president and executive director, said in the release.
“Salad Bar Nation presents a powerful opportunity to make an impact on the choices our children make in the lunchroom by supporting schools that want to make more healthy foods available through salad bars.”
The program expects to fund salad bars in all schools in Anchorage, Alaska, Clarksville, Tenn., and Douglas County, Colo., in the Denver metropolitan area.
Whole Foods is set to officially launch Salad Bar Nation in Madison, Wis., where it plans to donate 15 salad bars to the Madison Metropolitan School District.
The foundation chose that school district because of the city’s strong commitment to school nutrition and children’s health, according to the release.
Those wishing to contribute can donate by texting the word “salad” to 56512.