Jeff Schroeder, a retail and wholesale produce veteran, has joined FirstFruits Marketing, Yakima, Wash., as marketing manager.

Wholesale, retail veteran joins FirstFruits MarketingPossessing more than 30 years of experience, Schroeder worked at the Portland, Ore.-based Western Family Foods Inc. and Cincinnati-based Kroger Co.-owned Fred Meyer in Portland.

“We are very pleased to welcome Jeff to our team, his years of experience in the produce industry are a valuable asset and he has a great understanding of retail produce and operations procurement,” Keith Mathews, FirstFruits’ chief executive officer, said in a news release.

Most recently, Schroeder was Western Family Foods’ produce consortium director where he worked with produce directors and buyers for U.S. produce wholesalers.

Most of Schroeder’s experience is at Fred Meyer where he worked from a retail clerk to various buying positions, according to the release.