Chuck Hollenkamp, a Wish Farms veteran of operations and sales, has retired but plans to remain seasonally involved with the company.

Hollenkamp, executive vice president of fresh sales, began working for the Plant City, Fla.-based Wish Farms in 1985 as a warehouse manager.

Though semi-retired, he plans to continue working for the grower-shipper by managing grower relations during Wish Farms’ Florida strawberry and cucumber harvests, according to a news release.

James Peterson, Wish Farms’ sales manager, now leads the grower-shipper’s sales department.

During his career at the company, Hollenkamp worked in many positions before advancing to heading the sales department.

Wish Farms’ executive VP to step downHe was instrumental in helping the company grow and establish itself as one of the industry’s top berry marketers, Gary Wishnatzki, president and chief executive officer, said in the release.

“Chuck has been with us for almost 30 years and has become a part of our family,” Wishnatzki said in the release. “His field experience and established grower relationships will transition nicely into his new seasonal role. We are grateful he will remain a part of our team.”

Florida strawberries harvest late November through mid-April while Wish Farms grows Kirby pickling cucumbers for the fresh market during the spring.

Founded in 1922, Wish Farms is a third-generation family-owned grower-shipper of berries and vegetables.

The company is one of the largest Florida strawberry growers and also supplies California fruit.

It grows and markets blueberries throughout the year from the U.S. and South America.