Wish Farms is releasing a children’s book to help promote healthy eating.
Therese Wishnatzki, the wife of Gary Wishnatzki, president and chief executive officer of the Plant City, Fla.-based grower-shipper of strawberries, wrote “Misty the Garden Pixie.”
The book was designed to encourage children to eat more healthily and help educate them on nutrition by encouraging them to eat more fruits and vegetables, according to a news release.
The book’s goal is to increase children’s awareness about farms that supply their food, according to the release.
“We’ve always been a family-focused business, and healthy eating is important to us,” Therese Wishnatzki said in the release. “We hope this book will not only provide our younger consumers with a fun way to interact with the Wish Farms brand, but will also inspire kids to snack on fresh fruits, berries, and vegetables instead of some of the unhealthy alternatives.”
The birth of the Wishnatzki’s first grandchild — the fifth generation connected with the family operation — inspired the book. The company also brokers, markets and distributes blueberries and vegetables.
The book can be purchased and downloaded on Wish Farms’ website, at its Florida Strawberry Festival booth in Plant City through March 9 and is available in some Plant City stores.
In addition to the book release, Wish Farms launched its third annual grocery money giveaway sweepstakes.
The promotion, which includes $250, $100 and $50 grocery store gift cards, is another way Wish Farms involves consumers, to eat more fruits and vegetables, according to the release.
To enter the contest, which started Feb. 28 and runs through March 10th, consumers must “like” Wish Farms on its Facebook page.