Would you like Mcfruit with that?

10/03/2013 12:56:00 PM
Coral Beach

  •  Since March 2012, McDonald’s Happy Meals have automatically included apple slices. From August 2012 through July of this year, the chain used more than 530 million packages of apple slices, or more than 130 million cups worth of apples.
  •  The Premium McWrap provided more than 80 million cups worth of vegetables to customers since its launch in March 2012.
  •  With menu offerings like Apple Slices, Fruit ‘N Yogurt Parfait and Fruit & Maple Oatmeal, McDonald’s introduced more than 70 million cups of fruit to customers from August 2012 through July 2013 in addition to the Happy Meal apple slices.
  •  In addition to the vegetables in its premium McWraps, the chain served more than 330 million cups worth of vegetables via items such as side salads and premium salads from August 2012 through July of this year.

The company also made changes to its Happy Meal policy, removing soft drinks as options advertised in stores and in the marketplace. Customers can still order them with Happy Meals, however.

McDonald’s plans to include nutrition and well-being messages on Happy Meal boxes and bag panels, and ensure all ads aimed at children will “include a fun nutrition or children’s well-being message.”

Retail Editor Pamela Riemenschneider contributed to this report.


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