Yerecic Label has refreshed its brand with a new tagline, website and logo.

“Entice, inform and inspire” is the new tagline for New Kensington, Pa.-based Yerecic, which makes labels for perishables industries, according to a company news release.

“The labels entice shoppers to learn more about your product through appetizing photos and eye-catching designs,” Rich Thoma, Yerecic’s vice president of sales and marketing, said in the release. “By investing in consumer research, Yerecic knows what information consumers want on-pack such as step-by-step recipes or storage information. The visual appeal and relevant information inspires shoppers to think ‘this is dinner tonight’ — putting your product in their cart.”

Yerecic’s revamped website is easier to navigate, and the new logo retains Yerecic’s trademark blue box while adding a lighter feel.