Yerecic offering marketing consultation

09/11/2013 09:25:00 AM
Doug Ohlemeier

Yerecic Label is now offering free marketing consultations at the Produce Marketing Association’s Fresh Summit.

Yerecic LabelThe New Kensington, Pa.-based label manufacturer is scheduling one-hour consultations during Fresh Summit, Oct. 18-20 in New Orleans.

Companies will have the opportunity to meet with marketing experts to review and discuss opportunities relative to their packaging strategy for the coming year, according to a news release.

“Consumer focus groups that we conducted in August continue to suggest that a strong on-pack labeling strategy sells fresh produce items more times than not at the grocery store,” Rich Thoma, Yerecic’s vice president of sales and marketing, said in the release.

Yerecic’s staff plans to share the results of the company’s latest consumer research and help develop a plan for fresh produce grower-shippers and packers to increase sales, according to the release.

Meetings can be scheduled at http://bit.ly/18ITLmO



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