Zespri International Ltd. plans to highlight its SunGold kiwifruit at the Produce Marketing Association’s Fresh Summit convention Oct. 17-19 in Anaheim, Calif.
Mount Maunganui, New Zealand-based Zespri, the exclusive exporter of New Zealand kiwifruit, will provide Fresh Summit attendees with numerous opportunities to sample SunGolds, a gold/green hybrid, according to a company news release.
Zespri began exporting SunGolds, a variety that is less susceptible to the devastating vine disease PSA, to North American in 2012.
“It’s been a great season for us, with a bigger volume of SunGold available to this market and great promotional support,” Zespri’s senior marketing manager of North America, Michele Hoard, said in the release. “This is a really fun and exciting piece of fruit to be able to offer to North America. We’re excited to be showcasing SunGold at PMA, giving everyone an opportunity to try it.”
Also at Fresh Summit, Zespri is co-sponsoring the welcome reception Oct. 17. At the reception, food trucks will serve Zespri food and drink concoctions.
And on the show floor, attendees can visit the Zespri-sponsored Charge Lounge, which will serve SunGold smoothies and SunGold Kiwitinis.